About Us - The Rag Company Europe
About The Rag Company Europe
The Rag Company Europe is the official European distributor for The Rag Company — the microfiber towel brand named 2026 Brand of the Year by the International Detailing Association (IDA) and an IDA Diamond Sponsor. Based in the Netherlands, we supply premium microfiber towels and professional car detailing supplies to consumers and professional detailers across the Netherlands, Belgium, Germany, France, and Italy, with fast EU-wide shipping and pricing in EUR.
Quick Facts
- Parent brand founded: 1999 in Boise, Idaho, USA — “Helping You Shine Since 1999.”
- Industry recognition: The Rag Company was named 2026 Brand of the Year by the International Detailing Association (IDA) and is an IDA Diamond Sponsor.
- Customer trust: Over 5,000 five-star customer reviews.
- Coverage: Fast, EU-based shipping to the Netherlands, Belgium, Germany, France, Italy, and most of the EU — no US customs or import duties.
- Brand portfolio: The Rag Company, P&S Detail Products, Koch-Chemie, Bilt-Hamber, Gtechniq, Optimum/Opti-Coat, Buff & Shine, iK Sprayers, and other trusted professional detailing brands.
Our Story
Our journey began over two decades ago when we set out to fix a real gap in the market: high-quality microfiber towels that actually held up to professional, everyday use. That original mission became The Rag Company, and The Rag Company Europe now brings the same authentic products to European customers — without the wait or cost of importing from the US.
Our Values
We believe in delivering products that are effective, durable, and manufactured responsibly. We're committed to exceptional customer service and building long-term relationships with the detailers and car enthusiasts we serve.
What Sets Us Apart
- Authentic, IDA-recognized products — not third-party resale, but an official regional distributor.
- Premium materials and construction — engineered for absorbency, softness, and durability.
- Curated multi-brand catalog — The Rag Company, P&S, Koch-Chemie, Bilt-Hamber, and Gtechniq under one roof.
- EU-based logistics — faster delivery and no import friction compared to ordering from the US.
Our Team
Our team is made up of experienced detailing professionals and customer service specialists dedicated to helping you choose the right products for your vehicle and detailing goals.
Connect with Us
Follow us on Instagram, Facebook, TikTok, and YouTube for detailing tips and product updates, or sign up for our newsletter for exclusive offers. Questions? Contact us — we're happy to help.